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North America E-commerce Brand
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Cross-border E-commerce
8 weeks to launch

North America E-commerce Brand

Under peak season pressure, the brand needed to balance transit time, delivery rates, and costs. Our express line combinations and warehouse coordination stabilized their listing rhythm.

Client Background

The brand specializes in home goods with diverse SKU dimensions, requiring strict control over transit times and damage. Teams are distributed across North America and South China, requiring transparent remote collaboration.

Challenge

Original channels relied on postal and generic express lines with no visibility, slow exception handling; FBA capacity scheduling was unstable causing inventory gaps; returns and relabeling lacked clear SOPs.

Solution Approach

1Parallel US/Europe express dual channels, split by category and timeline
2FBA scheduling + backup warehouse transit to prevent overflow
3Full-chain milestone tracking and exception SLAs with dedicated support
4Returns, relabeling, and re-listing reverse logistics solutions

Implementation Process

Solution Design

2 weeks
  • Historical order and SKU-level cost/timeline analysis
  • Warehouse and express line resource matching, priority routes confirmed
  • FBA scheduling and labeling rules organized, operations manual delivered

Trial & Optimization

3 weeks
  • Small batch trial with milestone performance monitoring
  • 2-hour exception response mechanism established
  • Packaging and carton optimization to reduce dimensional weight

Full-scale Launch

3 weeks
  • FBA scheduling automation with warehouse inventory sync
  • Overseas warehouse returns, relabeling, and re-delivery processes finalized
  • Weekly reviews with dynamic route and capacity adjustments

Project Outcomes

Timeline & Stability

Parallel express lines ensured peak season transit times and delivery rates.

Delivery Rate
95.1%99.4%
4.3pt increase
Listing Time
5.8 days3.3 days
Reduced by 2.5 days
Exception Response
>24 hours<4 hours
6x faster

Cost & Operations

Carton optimization and stable capacity reduced unit costs and improved forecast accuracy.

Unit Shipping Cost
Baseline-11%
Decreased
Forecast Accuracy
78%92%
14pt increase
"Peak season is finally stress-free. We can see every milestone, exceptions are handled quickly, FBA inventory stays healthy, and listing speed has improved noticeably."
Lena Wang/Operations Director

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